StartUp: The Hidden Gem Of TV

With Netflix’s meteoric rise to near-total control of the world of streaming, other media powerhouses have been jumping on the bandwagon with hopes to carve out a niche for themselves in the market.

Sony through their service CRACKLE joined the streaming battle a couple of years back and haven’t recorded much success if we’re being blunt. However, they have an ace up their sleeves and it goes by the name StartUp.

With heavyweights like Martin Freeman and Ron Perlman with the familiar faces of Adam Brody, Edi Gathegi, and newcomer Otmara Marrero; creator Ben Ketai has created two seasons of a unique show for fans of good TV.

I probably would write a review of the just-concluded second season sometime this weekend. For those who do not know about the show though, let me give you the brief lowdown.

StartUp is a Tech thriller based in Florida that follows the lives of four strangers whose paths cross due to unique circumstances. Usually, I’d go into broader details but today I’d try to be as vague as possible because I don’t want to give too much away.

The four strangers are a dirty cop (Martin Freeman), a genius programmer (Otmara Marrero), a young working-class guy (Adam Brody) and a Haitian gang member (Edi Gathegi). Adam Brody’s father gets involved in some dirty deals and Martin Freeman threatens to expose him except he gets a cut.

The father keeps the money with his son without telling him the source of the money and skips town. Meanwhile, Otmara designed a new software called GenCoin (which is a type of digital currency) and needs an investor. She comes to Adam’s company seeking for help and he invests the money in her software. What he didn’t know is that a part of that money belonged to the Haitian gang community and this brings Edi Gathegi into the picture.

I feel like I’ve said too much already folks but trust me it gets very twisted from this point.

The beauty of StartUp is how relatable it is. Amidst all the actions and drama, the show presents its characters with tough decisions that mirror situations viewers must have experienced at some point.

StartUp is beautifully written and at its core is a story about family. There’s a lot of heart in this tale and we get to see the complexities of the human relationship.

You should seriously check it out, folks.

Look at it this way, it’s not a sitcom, a superhero show or a sci-fi flick yet I’m writing about it.

If that doesn’t say something, then what else will?

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